Provenance infrastructure for poultry

The system of record for every bird's bloodline, identity, and worth.

Gamefarm Labs gives breeders, farms, and buyers a single source of truth, verifiable digital identities, certified pedigrees, and a provenance chain that travels with every bird from hatch to sale.

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1Verified identity per bird

Web + MobileiOS, Android & web

Scan → VerifyQR & NFC provenance

Digital Identity Certificate

Sultan of Batangas

Hatched 14 Feb 2026 · Registered bloodline

Certificate No.GFL-2026-004815

Wing bandJM GF 573856

Brood rooster / hen#0412 × #0388

Certifying authorityGamefarm Labs

Verified owner chain · 3 owners

What we do

We turn a bird's story into a record you can verify.

Two connected products give the poultry industry one source of truth, from the farm that raises a bird to the buyer who verifies it before they pay.

Product 01

Gamefarm Labs, the breeder platform

A web and mobile app to manage the flock, certify each bird's identity and pedigree, screen health with AI, and sell in a marketplace where provenance travels with every listing.

Product 02

Gamefowl Associations, the registry, on the ground

An admin and installer platform where association teams physically install and register wing bands region by region, the authoritative first link between a real bird and its digital identity.

About us

A trust-based industry, finally on the record.

Our story

Turning generations of trust into infrastructure.

Gamefarm Labs is a Philippine agri-technology company building the digital backbone of the poultry industry, where a bird's lineage, identity, and ownership are recorded once and trusted everywhere.

For generations, the value of a bird has lived in bloodlines, reputation, and word of mouth. We turn that trust into infrastructure: every bird carries a verifiable digital identity, a certified pedigree, and a provenance chain that no one can quietly rewrite.

Founded by breeders and technologists and formalized in 2026 under JM Technologies Inc., we build a platform breeders rely on daily, buyers can verify in seconds, and the wider industry can build on, from the smallest backyard breeder to the largest commercial farm.

Identity Pedigree Provenance Commerce

Our mission

Make every bird provable.

To bring verifiable identity, certified pedigree, and unbroken provenance to every bird, turning generations of trust into infrastructure the whole industry can rely on.

Our vision

The registry of record for poultry.

To become the trusted digital backbone for breeders, farms, and buyers, starting in the Philippines and, in time, wherever bloodlines carry value.

Core values

What we hold to.

01

Integrity of Record

The record is the product. We protect its accuracy above everything else.

02

Breeder-First

Built with breeders, for breeders, their daily reality shapes every feature we ship.

03

Verifiable Trust

Nothing is "take our word for it." Every claim on the platform can be checked.

04

Heritage + Technology

We honor a heritage of careful breeding and give it the modern tools it deserves.

05

Owner Control

Your data is yours. You decide what stays private and what goes public, field by field.

06

Built in the Philippines

Made for the Filipino poultry community first, engineered to travel beyond it.

Leadership

The people behind the record.

Jayson Mandani

Founder & CEO

Software engineer and entrepreneur with 12+ years building web and mobile products across the Philippines, Australia, Singapore, Canada, and the US.

Atty. Virgilio 'JR' Macasaet Jr.

CFO

CPA-lawyer with deep expertise in taxation, corporate structuring, governance, and regulatory compliance.

Jun Villanueva

CTO · Engineering & Product

Hands-on technology leader with 20+ years in senior IT management, software development, cloud engineering, and DevOps.

Paul Samillano

Co-Founder · Design Lead

Design leader with 18+ years in UI/UX and design systems, an internationally awarded product designer, formerly with Maya.

Eman Halili

Chief Marketing & Sales

Sales and marketing professional and entrepreneur with 10+ years across financial services, real estate, and digital platforms.

Anjelica De Mata

Marketing & Communications Strategist

Marketing and communications strategist focused on brand positioning, content direction, digital presence, and campaigns.

Michael Ching

Head of Partnerships

Leads partnerships at Gamefarm Labs, building relationships with breeders, associations, suppliers, and product brands to grow the platform and its marketplace.

Our team

Built by a multidisciplinary team.

Breeders, engineers, and designers who know the industry from the inside, and build for it every day.

Engineering & Product

Native mobile, web, cloud and AI, building the platform breeders open every day.

Breeding & Industry Expertise

Decades of hands-on poultry knowledge that keeps the product true to the field.

Design & Experience

Making serious infrastructure feel effortless on a phone in a breeder's hand.

Partnerships & Operations

Associations, farms and certifiers, growing the network the registry runs on.

The platform

One platform, from the first egg to the final sale.

Everything a modern poultry operation needs to manage, certify, and trade birds, built as a single connected system across web and mobile.

01

Farm Management

Per-bird profiles, growth photos, pens and branches, your whole flock organized in one place.

02

Digital Identity Certificates

Every bird gets a tamper-evident certificate (GFL-2026-XXXXXX) with QR, ownership chain and certifying authority.

03

Bloodline & Pedigree

Record brood rooster and brood hen, trace multi-generation lineage, and prove the famous bloodlines behind every bird.

04

Breeding Management

Track breeding batches, incubation and hatch dates, and fertility, from egg to chick to flock.

05

Health & Records

Vaccinations, vitamins and complete health history for every bird, kept private, kept forever.

06

Analytics & AI

AI health screening from a single photo, plus the usage and performance insight to run a smarter farm.

07

Marketplace

List, discover and sell birds with verified identity and provenance built into every listing.

08

Traceability

Wing bands, leg bands, QR and NFC tie the physical bird to its verified digital record, scan to confirm.

Our industry

A multi-billion-peso economy running on trust that can't be verified.

01Bloodline claims can't be provenA famous bloodline is worth a premium, but the claim rests on a seller's word, not a record.
02Provenance breaks at every saleOwnership history, pedigree and health records are lost the moment a bird changes hands.
03Counterfeiting is easy, verifying is hardWithout a registry of record, a tag or a name can be copied, and a buyer has no way to check.

"The value of a bird is its story. We make that story provable, and make it travel."

The Gamefarm Labs thesis

Solutions

Built for everyone with something invested in a bird.

For BreedersProve your bloodlines, document your program, and protect the reputation you've spent years building.Learn more →

For Poultry FarmsRun the whole operation on one platform, from flock and health to sales, inventory and profitability.Learn more →

For Breeding ProgramsDocument fertility, hatch rates and multi-generation lineage at scale, with the records to back it.Learn more →

For Owners & BuyersBuy with confidence, scan any bird to verify its identity, pedigree and ownership before you pay.Learn more →

For Industry PartnersAssociations and registries that install, register and certify wing bands as the registry of record.Learn more →

Technology & innovation

Serious infrastructure under a simple app.

Gamefarm Labs pairs everyday ease-of-use with the identity, AI and security foundations the industry can build on for decades.

Digital Transformation

Paper ledgers and word-of-mouth become one connected digital system, the whole industry finally on the record.

Paper → Platform

AI & Data Intelligence

Cloud AI (Google Gemini) reads a bird's condition from a single photo today, with biometric identity in active R&D.

Health screening · live

Digital Identity

Tamper-evident certificates and ownership transfers give every bird a portable, verifiable record of record.

Certificates & transfers

Cloud Technology

Built on AWS in Asia-Pacific (Singapore), with real-time sync that keeps every record durable and current.

AWS · real-time

Mobile Technology

Native iOS and Android apps built with React Native & Expo, the full record in every breeder's pocket.

iOS · Android

Security & Privacy

Encryption in transit, per-field public/private controls, and in-app account deletion with anonymized record retention.

A+ security posture

Innovation Roadmap

NFC tap-to-verify, show and expo tools, and biometric "face ID" for birds are next on the map.

In development

The ecosystem

A network, not just an app.

Our Community, Gamefowl Associations

The registry of record, on the ground.

Our associations network physically installs and registers wing bands, region by region, the authoritative first link between a real bird and its digital identity. Installers, farms and certifying bodies work from one dashboard, so provenance starts at the source and holds for life.

Strategic Partnerships

Associations, suppliers and certifiers building on shared infrastructure.

Global Vision

A model that extends from poultry to livestock and beyond.

Breeders

Backyard to commercial, every breeder's flock, on one connected record.

Farms

Whole operations managed and verified from a single source of truth.

Industry Partners

Associations, suppliers and certifiers who register and vouch for the record.

Key highlights

Momentum you can measure.

500+

Birds registered on the platform

2

Connected apps, web & native mobile

8

Core platform capabilities

A+

Independent security posture

News & insights

From the company and the industry.

Company News

Jul 2026

Get in touch

Put your birds on the record.

Whether you breed, farm, buy or partner, see how Gamefarm Labs turns trust into infrastructure. Book a walkthrough and we'll tailor it to your operation.

Book a demo Contact support

General inquiriessupport@gamefarmlabs.com Business developmenttech@gamefarmlabs.com Partnershipstech@gamefarmlabs.com Media & presstech@gamefarmlabs.com